An anti-Empire alt-media site that registers 300,000 monthly views is asking you to help raise it a measly $500 per month for the next three months.
There are similar news sites that are somewhat more influential, with 500,000 or 1 million views, but their money spend is anywhere from 10 times to 50 times greater.
Thus by backing Checkpoint Asia specifically you're actually multiplying the influence of your alt-media donation dollar by several times.
Same goes for the actual product. At a fraction of the money ask, Checkpoint Asia does nearly as much quantity-wise, and picks content that, in my opinion, is smarter and more worthwhile for the long run than what anybody else does.
So far 42 of you are backing the site for the next 3 months with $1000. Thank you!